By Patricia Boccadoro
PARIS, 21 AUGUST 2013 Toilet Paper is a magazine* of only pictures founded by
the Italian artist Maurizio Cattelan and the photographer Pierpaolo
Ferrari (both based in Milan and New York) three years ago. Its pop
iconography, taken at random from several issues of the magazine, is
currently splashed onto the impressive seven front windows of the Palais
de Tokyo, inside as well as out, but it does little to alleviate the
atmosphere in the dismal, perfunctory cafeteria. Nor does it attract a
second glance from people strolling along the sunny pavements outside. And
no wonder, for despite the short-lived media attention at the time of the
unveiling, it is that rarity in Paris, being a non-event, a show which
invites neither praise nor criticism, being neither good nor bad and not
Photo: Toilet Paper, June 2010
It is, as William Shakespeare would have said, "much ado about
nothing," for who is interested in a photo of someones mouth stuffed with
a dozen frankfurters, or by a puzzled frog deposited inside a hamburger
bun? According to two small girls there, who were nevertheless admiring a
flower-covered donkey, the windows were just "plain silly", but since the
windows are there for the next 12 months, perhaps they will find one or
two more appreciative onlookers.
Photo: Toilet Paper, July 2012
However, Cattelan should worry, for he and Toilet Paper have
just signed a presumably lucrative contract with Kenzo for the coming
season, so there are obviously many who find the Italian artist brilliant,
ultra realist, and disturbing. Does this sell clothes?
*Toilet Paper is a
monthly magazine much in demand, which, according to the bookshop at the
Palais de Tokyo, sells out pretty quickly. My local newsagent had not
heard of it.
Le Palais de Tokyo
13, avenue du Président Wilson
Tel: (33) 1 47 23 54 01
Based in Paris, Patricia Boccadoro is a senior editor and
member of the editorial board of Culturekiosque. She last wrote on Gustav
Klimt: The Complete Paintings by Tobias G. Natter.
Headline image: Toilet Paper, November
For more Toilet Paper, please click here.
Maurizio Cattelan: All
By Nancy Spector and Maurizio
Hardcover: 255 pages
Publications (November 2011)