By Culturekiosque Staff
ROME, 3 FEBRUARY 2013 Fendi Chairman and CEO Pietro Beccari
together with Karl
Lagerfeld and Silvia Venturini Fendi and the representatives of
the City of Rome, including the Mayor Gianni Alemanno, announce Fendis
sponsorship of the restoration of one of Romes most precious and loved
monuments the Trevi Fountain.
The Trevi fountain
The Italian fashion house boasts deep historical ties with the city of
Rome, and has always looked to the city for endless inspiration and
cultural stimuli for their runway collections.
The restoration of the Trevi Fountain is the first of a series of
conservation interventions which Fendi intends to support through "Fendi
for Fountains" - a project conceived to restore and safeguard historical
fountains in the city of Rome including the four late Renaissance
Fountains of Piazza Quattro Fontane.
More specifically, Fendi has agreed to cover the costs of the
restoration intervention on the Trevi Fountain in the amount of 2,120,000
Euros (approximately USD $2,853,308.00) and additionally, the Company will
make a significant contribution towards the cost of the restoration
intervention on the Four Fountains, located on the corner of the namesake
street with Via XX Settembre.
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