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Seen on the Net:
"The World's First New Media Search Engine"



SANFRANCISCO, 7 February 2001 - For all that it's often pointed out that Yahoo!, clearly the most successful site in cyberspace, thrives on a very simple page design, some people want more than pure text, and the new bandwidth that broadband links are bringing Web users just begs to be soaked up by something.

Australian search engine Pageseeker.com touts itself as "The World's First New Media Search Engine," and that indeed it is. But this claim pertains not to the content of the search engine's database but rather to how the engine presents itself to the world. Rather than a typical HTML page, every page you view at Pageseeker is composed entirely of Macromedia's popular Flash animations, most with background music, interactive doo-dads, &c..;

A series of "skins" are available that completely retailor the look of the site to suit your tastes - from cool "Blue" to retro "Disco" to sci-fi "Neon." One enters search terms in a search box, as with a normal search engine, and sees results listed, as with a normal search engine, but Flash is used to present all of these. Many interfaces also include elements you can tweak for their own entertainment value - Neon, for instance, has several animated objects that whirl around the screen, whose size, shape and movements you can control in a limited way.

Pageseeker's search capabilities are frankly not that remarkable - they're no threat to Google, at this point. (If they don't already, they should license their results from someone else.) And Pageseeker's skins, for all that many of them are some nice Flash work, focus so much on entertaining and thrilling graphics and sound effects that the search results vanish under all the clutter. That said, this is almost certainly what the future of the Web looks like - increasingly involved interfaces created in Flash! or similar tools, some of which may eventually even improve the usability of the content they deliver. And, perhaps more to the point, these technological leaps enable new forms of advertising, which may be more effective than the rapidly waning banner ad.

http://www.pageseeker.com/


C. Antonio Romero

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