The 1200 square metre display covers two floors of the Imperial War Museum and tells the story of the Nazis' persecution of the Jews and other groups before and during the Second World War. The exhibition presents rare and important objects, some of them from former concentration and extermination camp museums in Germany, Poland and the Ukraine. The Imperial War Museum spent some $25 million to produce this exhibition whose advertising campaign was considered by some to be inapproprite. "Come and see what man can achieve when he really puts his mind to it", read one exhibition poster, "Once in a while, someone invents a product that changes people's lives ," read another against images of canisters of the lethal gas Zyklon B. The British advertising agency, Delaney Lund Knox Warren, that created the campaign, chose the ironic tone in an effort to appeal to a modern audience and thus stimulate visitor traffic to the exhibition. Ticket sales are brisk.
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